1. Introduction

At Mood Direct, your privacy is our priority. We are committed to protecting your personal information and being transparent about how we collect, use, and safeguard your data. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 By using our website(https://mood-direct.co.uk/), you consent to the practices described in this policy.

2. Who We Are

Mood Direct is a UK-based online retailer of sex toys and lingerie. Our registered business address and contact details are available on our website. If you have any questions about this policy or your data, please contact us at 28 Fore Street, North Petherton, Bridgwater, England, TA6 6PY

3. What Information We Collect

We may collect and process the following types of personal data:

• Identity Data: Name, date of birth, and gender (if provided).

• Contact Data: Email address, phone number, billing and delivery addresses.

• Account Data: Username, password, and purchase history.

• Payment Data: Payment card details (processed securely by our payment provider; we do not store full card details).

• Technical Data: IP address, browser type, device information, operating system, and referring URLs.

• Usage Data: Information about how you use our website, products, and services.

• Marketing Data: Preferences for receiving marketing communications.

  
  

  4. How We Collect Your Information

We do not knowingly collect or process data from anyone under 18 years of age.

We collect information in the following ways:

• When you register for an account or place an order.

• When you sign up for our newsletter or marketing communications.

• When you contact us via email, phone, or our website contact form.

• Through cookies and similar technologies when you browse our website (see our Cookie Policy for details).

• When you participate in promotions, surveys, or competitions.

  
  

  5. How We Use Your Information

We use your personal data for the following purposes:

• Order Processing: To process and deliver your orders, including managing payments, fees, and charges.

• Account Management: To create and manage your account.

• Customer Service: To respond to your enquiries, provide support, and resolve complaints.

• Marketing: To send you information about our products, offers, and promotions (only if you have opted in).

• Website Improvement: To analyze website usage and improve our services and user experience.

• Legal Compliance: To comply with legal and regulatory obligations.

We do not use your data for automated decision-making or profiling.

6. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual necessity: To fulfill our contract with you (e.g., processing orders).

• Legal obligation: To comply with UK law and tax requirements.

• Legitimate interests: To improve our services, prevent fraud, and ensure website security.

• Consent: For sending marketing communications or using non-essential cookies (you can withdraw consent at any time).

7. How We Share Your Information

We only share your personal data with trusted third parties where necessary, including:

• Payment processors (for secure payment handling).

• Delivery and courier services (for order fulfillment).

• IT and website service providers (for hosting and technical support).

• Marketing platforms (if you have opted in to receive marketing).

• Legal or regulatory authorities, if required by law.

We do not sell your personal data to third parties. All third parties are required to respect the security of your data and comply with UK data protection law.

8. International Data Transfers

If any of our service providers are located outside the UK or European Economic Area (EEA), we ensure your data is protected by appropriate safeguards, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).

9. How We Protect Your Data

We use a combination of technical and organizational measures to protect your personal data, including:

• Secure servers and encrypted connections (SSL/TLS).

• Strong password policies and access controls.

• Regular security assessments and staff training.

If we experience a data breach that affects your personal information, we will notify you and the relevant authorities as required by law

10. How Long We Keep Your Data

We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law (e.g., for tax and accounting records). When your data is no longer needed, it will be securely deleted or anonymized

11. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you.

• Request correction of inaccurate or incomplete data.

• Request deletion of your data (“the right to be forgotten”) in certain circumstances.

• Object to or restrict processing of your data.

• Withdraw consent at any time (for marketing or cookies).

• Request a copy of your data in a portable format.

• Complain to the ICO if you believe your data rights have been breached.

To exercise your rights, please contact us at accounts@bhos.co.uk.

12. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site usage, and support marketing efforts. You can manage your cookie preferences at any time via our Cookie Policy and consent banner.

13. Marketing Communications

We will only send you marketing emails or SMS if you have given your explicit consent. You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

14. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices; please review their policies before providing any personal information.

15. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in law or our business practices. The latest version will always be posted on our website with the effective date. We encourage you to review this policy regularly.

16. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or your data, please contact:

Mood Direct
28 Fore Street, North Petherton, Bridgwater, England, TA6 6PY

Last updated: 21 April 2025

This policy is designed to comply with UK law and the specific sensitivities of the adult retail sector, ensuring transparency and trust for all Mood Direct customers